Non-profit Specialist Pursuant Launches Insights Unit

Not-for-profit sector specialist Pursuant Group has launched a division called Pursuant Insights, offering analytics solutions for marketers and fundraisers.

The Dallas, Texas-based group offers a platform of services and technology tools using strategy, insights and creative storytelling to help non-profit organizations. The new Pursuant Insights division is dedicated to helping clients develop understanding of their supporters and build strategies and communications that deepen their loyalty.

The team comprises a group of experienced fundraising professionals, and is led by former American Cancer Society Marketing Insight VP Hilary Noon (pictured). Commenting on the launch, Noon said: 'Taking a holistic approach to insight generation means incorporating more data - from within an organization's file as well as a variety of external sources -that enables connections to be made between motivation and behavior. When we truly understand what motivates someone to support a cause, we are able to make better decisions on how to engage them'.

Web site: www.pursuant.com .