Narrative Adds Smart TV Data through Inscape Deal

In the US, data commercialization platform and marketplace Narrative has partnered with smart TV viewing data provider Inscape, to integrate what it describes as the largest single source of opt-in smart TV viewing data.

Narrative's platform consists of two software products, Acquire and Distribute, as well as a 'raw' data marketplace. Through the deal, Inscape's insights from more than eleven million smart TVs will be added to Narrative's database, providing companies with a suite of tools to help standardize, price, manage and distribute data and integrate data into all platforms and applications.

Narrative founder and CEO Nick Jordan (pictured) comments: 'For the data economy to have less friction, marketers and publishers need to operationalize their data strategies as efficiently as possible, without giving up strategic control. By integrating Inscape's Smart TV data, we are rounding out our full spectrum data marketplace and giving marketers access to more precise data sets.'

Web sites: www.narrative.io and www.inscape.tv .