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Harris Interactive Appoints Automotive Head
Harris Interactive(r) has appointed Scott D. Upham senior vice president of the Automotive & Transportation Research (ATR) group.
Upham will be responsible for overseeing ATR operations, and will play a key role in promoting Harris Interactive's Internet-based product and service offerings, including the recently announced Automotive Insights Panel - see today's automotive digest article for details.
Upham has 16 years of experience in automotive market research sales and marketing, and joins from J.D. Power's Automotive Forecasting Group where he was a senior director. He was previously founder and president of Providata Automotive where he focused on the global vehicle components market for five years, and worked for several automotive suppliers in senior marketing roles after starting his career at Ford Motor Company.
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