Lucid Brings in Product Innovation Specialist

In the US, programmatic sample platform Lucid has hired long-time product innovation specialist Bridget Bidlack as Senior Vice President, Product.

Lucid's platform and services unite buyers and sellers of survey sample in more than 100 countries, and the firm is headquartered in New Orleans, with offices throughout the US, EMEA, and APAC. Bidlack (pictured) joins from visual experience platform Moveable Ink, where she served as SVP, Product, prior to which, she worked for Experian Marketing Services as SVP, Global Product. Earlier, she held senior roles at Rocket Fuel, [x+1] (acquired by Rocket Fuel), TRAFFIQ, Microsoft and IBM.

In her new position, Bidlack will oversee Lucid's Product team, and drive growth and innovation across the company's product suite. CTO Rick Pittenger comments: 'As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, adtech, and martech, Bridget brings talent and experience that aligns with our vision for Lucid's future.'

Web site: www.luc.id .