Accenture Acquires Design and Research Firm INSITUM

Global management consultancy Accenture is to acquire Mexico City-headquartered service design and strategic research firm INSITUM for an undisclosed sum.

INSITUM has more than 200 staff across Latin America, Europe and the US with additional studios in Barcelona, Bogota, Buenos Aires, Chicago, Lima and Sao Paulo. Its multidisciplinary teams, which include researchers, strategists and designers, use behavioral science, ethnographic research and business strategy to understand human behavior and help clients develop new products and services and design more relevant experiences.

Through the deal, Accenture Interactive will expand the services of its design and innovation unit Fjord to Latin America and beyond. Luis Arnal (pictured), Partner and CEO of INSITUM, comments: 'We are convinced that design is a key ingredient of innovation and a powerful tool to make the world a better place - truly successful companies know how to incorporate design thinking in everything they do. Being part of Accenture Interactive will allow us to integrate our strategic innovation expertise with new technologies and capabilities in order to amplify the value we deliver to our clients.'

Web sites: www.accenture.com , www.insitum.com and www.fjordnet.com .