Melvin Ng Returns to PRS IN VIVO Asia

Melvin Ng has re-joined global shopper agency PRS IN VIVO, as Asia Senior Director of Market Development, based in Shanghai.

PRS IN VIVO applies behavioral science to understand shopping behavior and influence consumer choices. Services include deep-dive strategic shopper evaluations, volume forecasting, in-context qualitative shopper lab testing, product experience testing, and new ways to evaluate and optimize eCommerce experiences.

Ng (pictured), who has more than seventeen years' research industry experience, returns to the company after a year as Managing Director of Asia Insight in Shanghai. Prior to this he managed PRS IN VIVO in China, and he held senior client servicing roles at Kantar Millward Brown, Kantar Consulting and Synovate.

Commenting on the appointment, CEO Alex Hunt said: 'Melvin has distinguished himself as a shopper marketing expert, especially delving into consumer behavior in China in the rapidly evolving landscape of omni-channel shopping, known in China as 'new retail'. His expertise brings insight to our global clients, as well as local brands, who want to sell their products in the region. We couldn't be more pleased to have Melvin rejoin, in an active market development, client service and thought leadership role'.

Web site: www.prs-invivo.com . 28501