MetrixLab Promotes for Singapore MD Role

Digital research firm MetrixLab has promoted Gayatri Srikant from Senior Client Director to Managing Director for Singapore, replacing Rob Valsler who moved up a fortnight ago to Regional MD for AMEA.

The firm is e part of the Macromill Group and helps client with product innovation, brand engagement and creating customer value.

Both Srikant and Valsler will continue to be based in the Singapore office. Srikant joined the company in 2016 and before that worked on campaign marketing for HDFC Bank for three years, and agency side at Millward Brown in Singapore and India, and at IMRB International in India.

CEO Thijs Elias says of the news: 'Singapore and the AMEA region are significant growth areas for MetrixLab, and we've seen an explosion in the number and type of projects we carry out for our global clients here. Since joining us in May 2016 Gayatri has made a positive impact on our and our clients' business, and her promotion is truly deserved. With his proven commercial and management expertise, Rob is perfectly suited for the newly created role of Regional Managing Director. I'm excited to see how they take the business forward together'.

Web site: www.metrixlab.com .