Walnut Unlimited Hires Lyn McGregor to Lead Qual

Former Flamingo and TNS exec Lyn McGregor has been appointed as Head of Qualitative Research at Walnut Unlimited.

McGregor (pictured) was CEO of Flamingo North America and then moved to senior leadership roles in the group, before returning to the UK where she joined the global qualitative leadership team at TNS as Chief Client Service Director, piloting the Kantar 'one agency' approach for Unilever. Most recently Lyn she has served as a Board Member and Chair of the AQR.

In her new role McGregor will continue to develop the firm's qual offer, including its behavioural science and neuroscience capabilities. Walnut Unlimited MD Jane Rudling comments: 'To appoint such a prolific and internationally recognised name as the lead for our qual team is the next big step for Walnut Unlimited. With her years of experience and growth mindset, Lyn is the perfect figurehead to develop our qual offering and champion the evolution of how we conduct qual to deliver meaningful insight and human understanding to our clients'.

The Unlimited Group combined four existing insight businesses - ICM Unlimited, ICM Direct, Marketing Sciences Unlimited and neuroscience consultancy Walnut unlimited into one agency in November 2017, keeping the Walnut Unlimited name for the new entity.

The company is on the web at www.walnutunlimited.com .