Hearts and Science Expands to New Zealand

Marcoms group Omnicom has rolled out its data-driven marketing agency network Hearts and Science in New Zealand.

Launched in the US in 2016, Hearts & Science helps clients with personalized digital marketing, through a combination of CRM and addressable channels, and real-time insights and targeting. The organisation now has 26 offices around the world including New York, London, Tokyo, Toronto, Dubai, Sydney and Melbourne, and following its recent launch in Australia has now expanded to New Zealand, where it will be led by former Annalect exec Jane Stanley (pictured) as Chief Executive Officer. Chris Daley, currently Head of Analytics for Annalect, will became Managing Partner for Hearts & Science; and former OMD, Carat and TVNZ exec Megan will become Chief Client Officer.

Peter Horgan, OMG CEO of Australia and New Zealand, commented on Stanley's appointment: 'Under Jane's leadership, our data and technology capability represents the gold standard for depth and capability in the region. With her combined expertise in business and brand strategy, data and analytics, technology and agency management, she is more than capable of translating the global Hearts & Science success story into the NZ market.'

Web sites: www.omnicommediagroup.com and www.hearts-science.com .