ADAPT Debuts Verbatim Insights Tool

MR survey processing company ADAPT has partnered with verbatim analysis software company Ascribe to launch a fully automated, text analytics solution called ADAPT CX Snapshot, through which researchers can process unstructured, open-ended text.

ADAPT CX Snapshot uses Ascribe's text analytics offering and advanced natural language processing, providing insights by uncovering important topics and sentiment. The new solution gives users an instant overview of customer feedback through insights gathered from verbatim comments.

Dave Koch, Vice President at ADAPT, comments: 'Many of our clients are looking for a fast, low-cost option for gaining insights from open-ended text when budget issues or large sample sizes prohibit a traditional coding methodology. ADAPT CX Snapshot gives us an additional tool to help us meet those clients' needs.'

Web sites: www.adaptdata.com and www.goascribe.com .