Launch for In-Email Customer Data Tool Sugar Connect

Silicon Valley-based SugarCRM Inc., which provides clients with real time analysis of their business communications and data, has announced a new service giving sales and customer service reps contextual information about their customers at the moment they are emailing them.

SugarCRM, which is backed by investor Accel-KKR, which provides clients with actionable insights based on real time analysis of their business communications and data, acquired the email integration products of Singapore's Collabspot Pte Ltd in March this year. The new Sugar Connect tool taps a user's customer account information when they are in Microsoft Office 365 or Google G Suite, avoiding the need to search, copy and paste between applications.

The software synchronizes directly with the firm's other products, Sugar Sell and Sugar Serve, and promises a 360-degree customer view, automated data entry and updates, and a meeting scheduling assistant. Chief Product Officer Rich Green comments: 'One of the biggest reasons customer experience solutions fail is because they require so much of the end user. We've removed the tedious work and embedded CX capabilities where they can provide the most value, which is a direct result of qualitative and quantitative information we've received from our customers'.

CEO c (pictured) adds: 'Our mission is to help our clients create customers for life. A big part of fulfilling that mission is removing barriers that impede adoption of CX solutions. By embedding CX into the most commonly used apps, Sugar Connect will do just that'.

Web site: www.sugarcrm.com .