Eurodata TV Worldwide Becomes 'Glance'

Eurodata TV Worldwide, the international division of French audience measurement firm Médiamétrie, has changed its name to 'Glance', in a bid to more accurately define the expanse of its marketplace.

Established 25 years ago, the business now known as Glance (Global Audience & Content Evolution) specialises in international TV markets and provides official TV ratings for more than 7,000 channels in over 120 territories. The business also offers its 'NoTa' monitoring service for international TV and Internet programme trends, and has been monitoring children's programmes in eight countries with 'NoTa Kids' since 2017. In addition to audiences and programmes, Glance analyses content, particularly with the teams from programme analysis specialist Tape, a British company which became a subsidiary of Médiamétrie in 2016.

Commenting on the re-brand, Vice President Frédéric Vaulpré said: 'We had identified underlying trends in our analyses, and our role now is to guide our clients - television channels, studios, producers, distributors or right-holders - and assist them with their decision-making. Set against this increasingly complex and internationalised backdrop, the name Glance, or Global Audience & Content Evolution, perfectly reflects our purpose and our mission: to rise to the new challenges of a market that has entered a new dynamic.'

Web site: www.glance-mediametrie.com .