Kantar's Rob Laurence to Head Mediatel Connected

In the UK Mediatel, which provides media data, market insight, news and events, has hired former Kantar Media exec Rob Laurence to lead its data analysis platform, Mediatel Connected.

The platform aggregates media research data to track trends across press, online, radio, TV and Out of Home (OOH). Its service includes Connected Screens - Mediatel's survey on how consumers interact with digital screens; tracking media consumption and advertising exposure.

Laurence (pictured) joins after thirteen years at Kantar Media, where most recently he was Product Director for the TGI consumer survey. From 1994 to 2006, Laurence worked at BMRB, latterly managing the TGI Marketing function. In his new role as Head of Mediatel Connected, he replaces Julie MacManus who has moved into the newly created position of Head of Business Development.

Commenting on the appointment, CEO Greg Grimmer said: 'When someone of Rob's talent and experience approached us it was too good an opportunity not to hire him. His wealth of knowledge gleaned at another industry heavyweight like Kantar/TGI will bring a new outlook to our Connected team and I look forward to the product enhancements he will bring to keep Connected at the heart of the media industry'.

Web site: www.mediatel.co.uk .