MetrixLab Moves Blaney to New Sydney Office

Digital research company MetrixLab has opened an office in Sydney, Australia, where it has promoted Vincent Blaney for the newly created role of Managing Director.

MetrixLab, which is part of the Macromill Group, develops new technologies and integrates multiple data sources in order to provide insights at scale. Blaney (pictured) joined in 2016 and currently serves as Director - Global Solution Consulting in the firm's London office. He previously spent more than eight years at Kantar Millward Brown, latterly as European Brand Director for Media & Digital, and he worked for Ipsos ASI as Research Manager, having earlier been an SRE at Ipsos MORI.

Following the move Down Under, Blaney will focus on developing and delivering client relationships and insights. He will report to Rob Valsler, Regional Managing Director AMEA, while working closely with Carlijn Tummers, Regional Research Lead for AMEA.

CEO Thijs Elias comments: 'Australia has been an important part of our business growth in AMEA, so opening an office here under Vincent's leadership seems the logical next step. We see a huge opportunity to build revenue in Australia - both with our existing key global accounts and with local players. From our Sydney base we'll be able to service clients more effectively. With Vincent's commercial acumen, drive and strategic direction, we'll unlock opportunities for further business expansion'.

Web site: www.metrixlab.com .