NPD Rolls Out Toy Tracking Service in China

Retail data specialist The NPD Group has launched its 'Toys E-commerce Tracking Service' in China, covering online sales of toy products.

Available from this month, the service can be accessed by subscribing clients on a monthly basis, and also provides data on emerging trends. Monthly reports cover product purchasing down to the item/model level in eleven 'super-categories' (such as infant/toddler/pre-school, building sets, and action figures) and more than 90 toy subclasses. China is the fourteenth country in which NPD tracks for the toy industry.

Stanley Kee (pictured), MD, APAC, comments: 'China is an important market for global business. We are excited to work with our clients as we enhance our market coverage and improve upon our ability to provide services that are unmatched around the globe'.

Web site: www.npd.com .