Nielsen Adds Amazon Prime Coverage to SVOD Tool

Nielsen has added syndicated measurement of Amazon Prime Video to its Subscription Video On Demand (SVOD) Content Ratings solution.

SVOD was launched two years ago, with Netflix as the main focus. The service claims to measure all US-based viewing of streaming programs via the TV, including through connected and smart devices. Nielsen says adding Amazon Prime Video will not only provide subscribing clients with information on streaming of their own content on Prime, but also more understanding of the total content lifecycle of competing media offerings regardless of distribution model - 'from live or time-shifted viewing to video-on-demand via set-top-boxes to streaming'.

Figures do not include tablet and smartphone data at this time.

James Petretti, SVP, U.S. Research and Analytics at Sony Pictures Television comments: 'Nielsen's measurement in the SVOD space is invaluable for our studio to understand how our programs perform on these platforms and the audiences they attract. It becomes even more exciting for us, because Nielsen has the ability to help us understand what these audiences are doing outside of those platforms as well - how and what they are watching on other on-demand and linear services. We are also able to understand the impact of traditional linear advertising driving viewers to these SVOD programs'.

Brian Fuhrer, Nielsen's SVP of Product Leadership says the launch is 'a significant milestone for Nielsen, especially considering the upcoming high-profile streaming service launches'. He adds: 'We think the addition of Amazon Prime Video will allow rights owners an added ability to understand both the size, as well as the composition, of their streaming audiences relative to other platforms or programs. Beyond that, making this enhancement re-affirms our commitment to continuous improvement and to being the one media truth of an increasingly-fragmented video landscape'.

Web site: www.nielsen.com .