Keypoint Intelligence Sold to Private Investor Atar

In the US, analytics specialist Keypoint Intelligence has been acquired by private investment firm Atar Capital, with financial terms not disclosed.

Fairfield, NJ-based Keypoint, which also has offices in the UK, Hong Kong and Japan, comprises two brands: InfoTrends and Buyers Lab. InfoTrends provides market research and strategic consulting for the digital imaging and document solutions industry; while Buyers Lab offers information, test data and competitive selling solutions for the document image sector. The firm's core platform, bliQ, built around proprietary analytical testing capabilities, provides a range of detailed specifications, overviews and in-depth reports for tens of thousands of products.

Robert Lezec (pictured), Senior MD at Atar, comments: 'Keypoint Intelligence delivers true end-to-end solutions and services, from in-depth laboratory test-generated product information to market intelligence that drive sales enablement and critical decision making for OEMs and resellers/dealers worldwide. We are looking forward to being a part of the company's exciting future'.

Web site: www.keypointintelligence.com .