Trinity McQueen Buys Leeds-based Allto

Leeds and London-based agency Trinity McQueen has acquired product testing and healthcare specialist Allto Market Research (previously known as McCallum Layton). Terms of the deal have not been disclosed.

Established in the 1980s, Leeds-based Alto has twenty staff and works with multinational consumer and healthcare brands. The buy takes Trinity McQueen's team to 75 employees, with specialisms including behavioural science, brand measurement, customer experience (CX), new product development (NPD) and now product testing.

Trinity McQueen co-founder Anna Cliffe says the deal will broaden the company's range of consultancy services and provide access to new international markets. Allto founder Duncan McCallum (pictured) adds: 'We're pleased to team up with an ambitious, award-winning consultancy like Trinity McQueen. We were attracted by its unique behavioural positioning and impressive track record of growth. There are great synergies between the two companies, and we look forward to expanding our services together in the UK and globally'.

Web sites: www.trinitymcqueen.com and www.allto.co.uk .