Experian Buys Into Mobile marketing Data Firm

Consumer data giant Experian has announced a strategic investment in smart mobile marketing data platform Vserv. Details of the deal were not disclosed.

Vserv's proprietary DMP, AudiencePro, combines off-line and online attributes to create more than 400 million user profiles for use in mobile targeting.

Experian says this is its seventh investment in Asia Pacific over the last two years, showing its ongoing commitment to the region. The deal teams Experian's data, analytics and technology with Vserv's smart targeting solutions and strong mobile Internet user base, and will help the firms to address the challenges facing India's Banking, Financial Services and Insurance (BFSI) sector, including the fact that more than 45% of India's adult population has no access to credit.

Vserv was founded by Dippak Khurana (pictured left), now its CEO; and Ashay Padwal (pictured right), Chief Product & Tech Officer, and has offices in Mumbai, New Delhi and Singapore. Web site: www.vserv.com .