Canvs AI Launches Automatic Coding Tool

Emotion measurement specialist Canvs AI has unveiled what it describes as 'The MR industry's first AI-powered platform for automatic coding of open-ended survey responses'.

The tool 'removes the need for hand coding', and promises researchers the ability to combine fast insight generation with 'a deep understanding of how audiences think and feel and how those emotions drive behavior'. It uses programs to process the majority of open-ended survey responses, while giving the user controls to teach the system and refine results. The software spots themes in responses, and provides benchmark survey results to allow analysis of historical performance to contextualize results.

Founder and CEO Jared Feldman (pictured) comments: 'A key part of our vision at Canvs AI is to enable organizations to make better business decisions based on the power of emotional insights. Canvs Surveys allows market researchers to truly understand their customers, faster and more efficiently than ever before'.

Web site: www.canvs.ai .