WPP Opens Co-location Campus in Madrid

In Madrid, WPP Chief Exec Mark Read has opened the marcoms group's latest co-location campus, La Matriz, which is its largest in Europe to date.

The global ad giant says the move 'demonstrates its continued investment and commitment to the Spanish market, one of its top ten globally. The new space, a fully refurbished site in the iconic former Telefónica headquarters on Calle de Ríos Rosas in the Chamberí neighbourhood of central Madrid, offers all communications disciplines under one roof. The building comprises more than 35,000 square metres over six floors and will be home to 2,500 people.

Read said at the opening, 'Building a WPP campus in the heart of Madrid offers something unique: it allows us to be closer to our clients and provides a creative hub for both the city and our people. La Matriz has been specifically designed to inspire greater creativity, encourage closer collaboration and attract the very best talent in our industry'.

Web site: www.wpp.com .