Episerver to Buy Content Analytics Platform Idio

US software company Episerver is to acquire content personalization and analytics platform Idio, for an undisclosed sum.

London and New York-based Idio is a semantic platform designed to help brands and publishers understand and extract value from large volumes of content and customer conversations. Through real-time predictive analytics, Idio forecasts the interests and intent of every individual buyer and automatically delivers 'hyper-relevant' content to better engage each customer.

According to Episerver, the acquisition immediately enhances its own analytics and personalization capabilities, helping it to deliver customer-centric digital experiences. Edward Barrow, CEO of Idio, comments: 'This acquisition is the next part of our mission to help our enterprise clients serve their end customers with timely, relevant and cross-channel experiences. The combined organization, with Episerver's deep content and commerce expertise and Idio's predictive and analytical capabilities, make for an exciting future for customer-centric marketers'.

Web sites: www.episerver.com and www.idio.ai .