Eyeota Taps Gaming Audience Segments in Asia Pacific

Audience data specialist Eyeota has formed a partnership with digital media company Ziff Davis, allowing clients to use its Eyeota Audience Marketplace to access subscribers of the publisher's owned and operated gaming properties and partner sites across AsiaPac.

The deal gives users access to the Ziff Davis portfolio of sites - which includes titles such as Mashable, PCMag and Geek-com, contains 5,000 annual product reviews and attracts more than 200 million unduplicated monthly visitors. Ziff Davis' gaming audiences available in Eyeota's Audience Marketplace are sourced entirely from owned and operated web and mobile properties that are constantly refreshed and curated. They include those interested in general gaming and online entertainment and tech, and (slightly!) more niche segments such as Fortnite fans or Windows 10 users.

Jimmy Aoun (pictured), Business Development Director at Eyeota, comments: 'The collaboration between Eyeota and Ziff Davis will deliver new and vibrant audience segments that help brands reach highly engaged avid gamers... elevating their audience targeting strategies to a whole new level'.

Web sites: www.eyeota.com and www.ziffdavis.com .