Seed Funding for Consumer Behavior Tracker wappier

In New York, consumer behavior tracking specialist wappier has raised $4m in a seed round of funding, which it will use to continue building and growing its AI-powered revenue management and data visualization platform; and to strengthen its team in the US and Europe.

Founded in 2015, wappier analyses more than two billion 'data facts' per day, in order to track, model, predict, and influence the behavior of individual consumers in real time. The platform's machine learning-based data visualization, loyalty automation and revenue optimization solutions enable enterprises to use descriptive analytics to review the past, predictive analytics to forecast the future, and prescriptive analytics to affect future behavior with personalized action recommendations.

New funding has been led by Counterview Capital, with participation from other private and institutional investors. Alex Moukas (pictured), founder and CEO of wappier, comments: 'The funding round will enable us to continue enhancing our platform and product roadmap, while further strengthening our team in the US and Europe to meet the rising demand and supporting key business areas such as data science, product, sales and marketing'.

Web site: www.wappier.com . Not to be confused with appier, who raised $80m earlier this week!