Nielsen and Publicis Execs Join Kantar Leadership

Kantar has appointed long-time Nielsen exec Chris Morley as Managing Director, UK, Ireland and USA for its Worldpanel division; while former Publicis behavioural economist and CX practitioner Dom Boyd joins as Managing Director, Offer for the UK Insights division.

Morley takes up his new role after seventeen years at Nielsen, where he held various leadership positions. He began his career at IRI UK, before moving to Nielsen in 2002, and there held senior roles in Australia, Vietnam and China. He spent nearly a decade in the Asia Pacific region, before returning to the UK as Group MD, then became President, Western Europe, and then President, Nielsen USA.

In his new role, Morley succeeds Tim Kidd, who is retiring after more than a decade as MD, UK, and 27 years at Kantar. Morley's focus will be to further develop Worldpanel Plus - the group's smartphone-enabled shopper panel, which it claims is the UK's largest live community of shoppers.

Boyd is the former Chief Strategy Officer at integrated agency Publicis Poke, where he moved after a decade at adamandeveDDB as Group Head of Strategy leading new business and creating campaigns. At Kantar, where he reports to Amy Cashman, co-CEO of the Insights division, Boyd will help the teams integrate Kantar's knowledge and data for the benefit of its clients.

Bart Michels, Kantar UK Country Leader, comments: 'Chris and Dom join us to take up leadership roles for two of our largest business units, in our second largest Kantar market, the UK. As part of our overall growth plan, they will drive the growth of Worldpanel Plus and Holistic Brand Guidance - two strategically important offers for our clients. It's great to be able to attract such market leading talent to the Kantar UK business to add to our enviable insights, data and consulting offer'.

Web site: www.kantar.com .