OpinionRoute Launches Respondent Fraud Solution

In the US, insights process management firm OpinionRoute has partnered with device identification and fraud detection/prevention specialist DeviceForensIQ to launch an online solution called CleanID, which aims to combat survey respondent fraud and duplication.

OpinionRoute is headquartered in Cleveland, Ohio and combines research technology with data collection solutions. The new CleanID service offers real-time project and vendor dashboard reporting and fraud management profiles, with customizable settings across 34 different fraud markers, and built-in deduplication.

Founder and CEO Terence McCarron (pictured) comments: 'Survey respondent fraud within the market research industry is a growing problem costing researchers massive amounts of time and money. CleanID is an industry changing technology that empowers businesses to combat fraud and improve the quality of client's research data'.

Web site: www.opinionroute.com .