Former GfK Healthcare Leaders Reunited at ThinkGen

Full-service pharma market research and consultancy firm ThinkGen has hired former GfK Healthcare COO Bart Weiner as President, joining two ex-colleagues and replacing founder Noah Pines who moves to the role of Chief Executive.

Based in Philadelphia, PA, ThinkGen provides customized MR solutions for healthcare companies, including qual and quant studies in the US and globally. Specialisms include product launches, message development, forecast modeling, customer segmentation, and patient journey mapping; and the team covers a wide range of rare diseases and broad therapeutics.

Weiner joins with more than 35 years of marketing research experience as a consultant, senior executive and leader. Earlier in his career, he worked for GfK Healthcare in roles including President and Group COO, while also serving as President of pharmaceutical researcher GfK V2. Prior to this, he was President of TNS subsidiary Migliara/Kaplan Associates.

Commenting on the appointment, Chief Innovation Officer Richard Vanderveer said: 'I am delighted to once again have Bart Weiner join Dan Fitzgerald and me in a management team. Last time around, the three of us built GfK US Healthcare into the largest and most respected primary pharmaceutical marketing research company in the world. This time, we are grafting our skills and experience onto the already highly regarded and rapidly growing ThinkGen organization, founded by Noah Pines. I am sure that given our experience of having done this once already, Bart, Dan and I will once again be able to turbocharge an already excellent company into rapid growth and recognized industry leadership'.

Web site: www.think-gen.com .