Dentsu Aegis Adds Digital Pi to Merkle

Marcoms group Dentsu Aegis Network has acquired full-service B2B marketing agency Digital Pi, which it will add to its data-driven performance marketing agency, Merkle. Terms of the deal have not been disclosed.

Founded in 2013 and based in Dallas, Texas, Digital Pi employs marketing automation and related technologies to bring together marketing strategy, processes, data and applications and help companies get the most value from their investment in Marketo Engage and integrated technologies. It also offers Iterable, a customer engagement platform which provides insight into digital 'body language' at every stage of the buying cycle.

Digital Pi's marketing technology expertise and data-driven services will support Merkle across its people-based marketing and enterprise solutions, expanding its data, technology, and audience skills. The firm's 50 employees will join Merkle, with founder and CEO Ryan Vong (pictured) reporting directly to Michael McLaren, Global CEO, Merkle B2B Group.

Craig Dempster, President, Merkle Americas, comments: '2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion throughout the new decade. We are dedicated to constantly growing each of our dedicated industry sectors and ensuring that our clients are receiving best-in-class service. Digital Pi's B2B consulting capabilities will strengthen our existing relationships and open doors to new opportunities for Merkle'.

Web sites: www.dentsuaegisnetwork.com , www.merkleinc.com and www.digitalpi.com .