New Funds for OOH Planning and Analytics Tool AdQuick

AdQuick.com, through which advertisers can buy and measure outdoor advertising, has closed a $6m Series A round of funding, which it will use to expand its sales, marketing and engineering teams and to enhance its analytics and programmatic capabilities.

Through AdQuick.com, users can book outdoor ads online, while connecting advertisers and agencies to Out of Home (OOH) media owners anywhere in the US. The platform uses machine learning, online tools and analytics; and its proprietary Campaign Genius planning software develops algorithms to enable marketers to plan an OOH campaign in minutes.

New funding has been led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink; and brings the total raised to date to $9.4m. Matt O'Connor (pictured), CEO and co-founder of AdQuick.com, comments: 'This funding allows us to ramp up our team to meet the demand we are seeing, and continue our mission of building the plumbing and operating system for OOH. We want to create a tighter knit ecosystem so that anyone can easily launch an OOH campaign, with the analytics to boot to grow the entire industry'.

Web site: www.adquick.com .