Columinate Renamed 'Insites Consulting South Africa'

South Africa-based researcher Columinate has changed its name to Insites Consulting South Africa, following its 2018 acquisition by global consumer agency InSites Consulting.

Johannesburg-headquartered Columinate, which was founded in 2008 by Henk and Elna Pretorius, uses a range of digital methodologies to help clients understand and engage with their customers. It also offers an approach to measure a research participant's nonconscious attitudes and behaviour towards concepts, brands, services and products.

Following its acquisition eighteen months ago, Columinate now trades as InSites Consulting South Africa. Its Johannesburg office remains the central research hub for the region, providing clients with access to the resources and capabilities from the global InSites Consulting network.

Kristof De Wulf, CEO of InSites Consulting, comments: 'We recognised something special in Columinate; their disruptive approach to marketing research mirrored ours, and they proved to be the perfect partner to realise our growth ambitions for the continent. With the acquisition of Columinate, now known as InSites Consulting South Africa, we have taken a strategic position in Africa, and we trust that, together, we will grow from strength to strength, and continue offering our clients the best, most innovative solutions the industry has on offer'.

Web site: www.insites-consulting.com .