MRC Renews 'Survey of the American Consumer' Accreditation

In the US, the Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to MRI's Survey of the American Consumer.

Originally founded in 1979, MRI was recently combined with Simmons Research in a joint venture now called MRI-Simmons. Each year, MRI conducts roughly 24,000 in-person interviews as part of the Survey of the American Consumer, capturing in-depth information on media choices, attitudes, and consumption of over 6,500 products and services in nearly 600 categories. The study has been accredited by the MRC since 1998, and as part of its annual accreditation process, the MRC conducts audits of MRI's methodology, fieldwork, analytics, and data handling systems.

George Ivie, CEO and Executive Director of the MRC, comments: 'We commend MRI-Simmons on maintaining accreditation of MRI's Survey of the American Consumer since accreditation was first granted in 1998. Throughout this period, MRI has consistently demonstrated a commitment to high-quality research standards and diligent execution of its survey methodology. MRI's Survey of the American Consumer remains one of the longest-tenured MRC accredited products in the marketplace'.

Web sites: www.mrisimmons.com and www.mediaratingcouncil.org .