GutCheck Adds Former Nielsen Exec to its Board

In the US, market research and analytics company GutCheck has added former long-time Nielsen exec Rob Wengel to its Board of Directors.

Launched in 2010, Denver, CO-based GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data. Wengel (pictured) joins the Board with a background in consumer insights, innovation and big data. Most recently, he led Kantar's North America's Innovation Practice and TNS business; before which, he spent nearly a decade in senior roles at Nielsen, including leading BASES, North America, and he led client services at IRI. Earlier, he held a variety of senior marketing and sales positions at companies, including Procter & Gamble and Reckitt Benckiser, and he currently runs his own consulting firm Experience Innovation, which focuses on growth strategy, innovation, brand building, and insights.

According to GutCheck, Wengel's experience in leading consumer insights, innovation, and big data organizations will provide 'valuable focus and expertise' to help the firm enhance its partnerships with clients and align its business to client needs. CEO Matt Warta adds: 'We're delighted to welcome Rob as our newest Board member. His experience and leadership in both the market research industry and advising innovative companies will be instrumental in our continued effort to bring value to our clients'.

Web site: www.gutcheckit.com .