TVSquared Names Jo Kinsella Company President

Edinburgh-based ad measurement and optimization firm TVSquared has promoted Jo Kinsella to the role of President, leading the firm's global commercial portfolio including client relations and strategic partnerships. She is based in the New York office.

TVSquared's analytics platform enables brands, agencies, networks and publishers to quantify television's impact, tie it to business outcomes, and optimize ad performance across TV 'everywhere'. Kinsella (pictured) joined the company more than seven years ago and most recently served as EVP and Chief Revenue Officer, responsible for all revenue generating processes across the organisation. She has a twenty-year background in the software sector, and prior to TVSquared held executive positions at companies such as Lucera, Sumerian and British Telecom.

Commenting on the news, company founder and CEO Calum Smeaton said: 'Jo has been instrumental in transforming the way brands, agencies and media owners think about TV, driving industry-wide change by bringing platform-based attribution to advertisers across the world. She continues to act as an industry advocate, helping to preserve and grow TV investments as media dollars consolidate'.

Web site: www.tvsquared.com .