mParticle Raises $45m for Platform Expansion

In the US, customer data platform mParticle has raised $45m in a Series D round of funding, for use in expanding its platform.

Mobile app developers use the platform to collect, organize and synchronize data from mobile web and apps; and design and run personalization campaigns. Each month, the company manages more than one billion mobile users on its platform, capturing more than $5 billion in eCommerce transactions, and processing over 500 billion API calls.

New funding has been led by Arrowroot Capital, with participation from existing investors. The investment round, which brings mParticle's total raised to more than $120m, will be used to develop solutions to help brands improve the quality of their data; scale the firm's global infrastructure to meet the needs of international privacy regulations; and build on partnerships, in order to help brands increase their understanding of their data.

Michael Katz (pictured), co-founder and CEO of mParticle, comments: 'Today's announcement is a significant milestone on our journey to deliver our broader vision, and we couldn't be more thrilled to partner with the team from Arrowroot'.

The firm, which is headquartered in New York City, with additional offices in San Francisco, Seattle, and London, is online at: www.mparticle.com .