Comscore Launches TV Ratings by Congressional District

Comscore has launched a service called 'Congressional District Ratings', providing insights on local TV audiences matched to US congressional district boundaries, in order to help local stations drive political advertising sales.

Congressional District Ratings is drawn from Comscore's political and demographic data, delivering custom geography reports built from the 'ZIP code level up', while tapping into its own TV measurement footprint of more than 30 million households.

Steve Walsh (pictured), EVP National and Local Markets, comments: 'Having detailed TV ratings information can be highly effective in reaching and influencing voting audiences, particularly in the dozens of highly contested battleground districts where the margin for error is razor thin. We're thrilled to be introducing a solution that meets a critical need in the political advertising arena'.

Web site: www.comscore.com .