Criteo Debuts Traffic Generation Solution

Ad targeting and retargeting specialist Criteo has launched its Traffic Generation solution out of beta, to help advertisers connect with new audiences, while driving engagement and increased web site traffic.

Criteo combines predictive software and consumer intent / purchasing data to deliver targeted ads in real time, and has bolstered its offer with the acquisitions of BrandLogic and DataPop. According to research conducted by the firm, consumers spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process.

Previously in beta testing with more than 750 clients, the firm's new Traffic Generation solution combines real-time, first-party data and Criteo's AI Engine, to enable marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. Through the solution, marketers can also find lookalike audiences similar to those from previous campaigns; selecting from more than 300 in-market audiences aggregated from Criteo's first-party data that retailers and brands can tap into.

Client Back Sung Ku, Manager of the Marketing Planning Division of fashion brand Dholic Ladies, states: 'Since partnering with Criteo, we've generated 2x more traffic compared to any other vendor, and we've seen a 30% growth in business. Using Criteo's lookalike AI, we've targeted new audiences at the top of the funnel and brought them to our site'.

Web site: www.criteo.com .