Placer.ai Secures New Expansion Funds

In the US, location analytics and foot traffic data platform Placer.ai has raised $12m in a Series A round of funding, which it will use to expand its US operation, and its R&D efforts to drive new product features and capabilities.

Placer.ai was designed to help retailers get insights into consumer behavior in any physical place, through an understanding of human movement, audiences and competition. The online tool harnesses mobile data from tens of millions of devices, and then applies artificial intelligence, machine learning, and big data analytics to generate insights and behavioral predictions for any location, store, or geographic area. Clients can use the platform to uncover visitor numbers by hour, day and month; while tapping into benchmarking data and market share information.

Rolled out in 2018 with a $4m investment, Placer.ai has now secured new funding, in its latest round, led by JBV Capital with participation from Aleph, Reciprocal Ventures, OCA Ventures, existing investors and a group of new investors. Noam Ben Zvi (pictured), Placer.ai co-founder and CEO, comments: 'With this funding, we can ramp up our development so we can continue to uncover new features and tools to help our customers reach their business goals'.

Web site: www.placer.ai .