AudienceProject Named Finland's Official Partner

Tech-based market research company AudienceProject has replaced Comscore as the official measurement partner for Media Metrics Finland, the measurement body for the country's web sites and apps.

AudienceProject will now provide the official measurement of page views and demographics of the 300-400 biggest web sites and apps in Finland, including those owned by Alma Media, MTV, Sanoma Media Finland and the Finnish Broadcasting Company (Yle), along with other major publishers. The partnership commences this week and the first data on audience reach is expected to be delivered in May.

Lisa Lundström (pictured), MD of Media Metrics Finland, comments: 'AudienceProject has a proven track record with measuring audiences for advertisers, agencies and publishers in the Nordics. This combined with their advanced technology and methodology made us confident that AudienceProject was the right measurement partner to replace Comscore in delivering transparency on the audience composition of the Finnish websites and apps'.

Web sites: www.audienceproject.com and www.mediametrics.fi .