V12 Rolls Out 'Purchase Intender' Targeting Solution

In the US, purchase intent insight provider V12 has launched a solution which uses ID graph technology and the firm's range of consumer data assets to pinpoint 'purchase intenders' visiting their web sites.

V12 comprises three sub-brands: customer data platform V12 Velocity; V12 Data, offering access to more than 215 million consumer contacts; and V12 Signals, which connects customer identities to mobile devices. Part of the last, the new V12 Signals WebID claims to identify, reach and communicate with 50% more web site visitors. Once these consumers are identified, they can be targeted with personalized marketing campaigns across e-mail, direct mail and social media.

CEO Andy Frawley (pictured) explains: 'Visitors to a brand's web site are often consumers with a high intent to purchase. However, up until now many of these active purchase intenders could only be identified if they engaged with the brand or through anonymous retargeting technology. The technology now exists where we can monetize web traffic into known consumer identities and market to undecided shoppers across multiple channels with personalized communications'.

Web site: www.v12data.com .