Glassbox Raises $40m to Expand Digital Analytics Platform

Web site and mobile app analytics platform Glassbox has raised $40m in a Series C round of funding, which it will use to expand its teams globally, as well as invest in enhancing its products.

Founded in 2010 as Clarisite and headquartered in London, Glassbox also has offices in New York City and near Tel-Aviv. The firm uses big data, behavioural analytics, session replay, free text search and app monitoring capabilities to enable enterprises to see what online and mobile customers are doing and why. The firm's real-time Cashbox solution enables enterprises to calculate the revenue loss resulting from negative online customer experiences, and proactively resolve issues impacting online transactions.

New funding has been led by Brighton Park Capital, and with existing investors Updata Partners, Ibex Investors, Gefen Capital and CEIIF, it brings the company's total funding to date to $70m. CEO Yaron Morgenstern (pictured) comments: 'Even in these extremely difficult times, digital traffic is surging and companies are focused on how to communicate with new and existing customers digitally. We are on a mission to help great companies achieve excellent digital outcomes, and our investors' confidence in us at this moment in time is inspiring'.

Web site: www.glassboxdigital.com .