Growth Funds for Behavioural Researcher EyeSee

Behavioural research specialist EyeSee has raised EUR 3m in a round of funding, which it will use for futher international business expansion and technical innovation.

EyeSee uses online eye tracking, facial coding, virtual shopping, and surveys to measure the impact of shopper marketing, advertising, digital solutions and innovations. Headquartered in Ghent, Belgium and New York, the firm also has offices in Paris, London and Belgrade.

New funding has been led by SmartFin Capital and ING Private Equity, and the investment will partly be used to expand EyeSee's global presence, as well as for further technological innovations. EyeSee founders Olivier Tilleuil and Joris De Bruyne explain: 'After years of continuous growth, EyeSee now wants to shift up a gear, so we organized a capital round to this end to facilitate our further expansion. We also aim to reinforce our presence in sectors such as the retail sector, media and healthcare'.

Web site: www.eyesee-research.com .


Editor's note: earlier we reported that EyeSee had raised EUR 300m and not EUR 3m - our apologies for the fairly spectacular error.