ManyChat Buys eCommerce Analyst Converlytics

In the US, chat marketing platform ManyChat has acquired eCommerce tracking firm Converlytics, a specialist in attribution analytics connecting Facebook Messenger to Shopify. Terms of the deal were not disclosed.

More than one million businesses use ManyChat's chat marketing platform to instantly connect with customers, and following the takeover its users will now be able to measure Facebook Messenger and Shopify marketing campaigns. Converlytics was founded last year by marketer Dillon Ceglio (pictured), who previously launched conversational analysis and understanding platform Street Logic Media, and will now work with ManyChat as an eCommerce and Data Analytics Consultant.

Mike Yan, CEO of ManyChat, comments: 'The single biggest industry using ManyChat is eCommerce, and analytics is at the heart of everything an eCommerce marketer does. The acquisition will allow ManyChat to bring our eCommerce customers the robust analytics they need to run smart omni-channel campaigns that maximize return on advertising spends'.

Web site: www.manychat.com .