Vision Critical Launches Patient Experience Package

Toronto, Canada-based customer insight solution provider Vision Critical has added a patient experience (PX) package to its flagship Sparq digital insights platform.

Sparq allows clients to conduct all their online research through one platform, from visual surveys to custom panels and private communities. Features include Relationship Memory, which connects existing customer data with intelligence collected from insight communities; and a storytelling module, enabling users to organize and share customer insights, accumulated over time, across their organization.

The new PX package has been developed to help healthcare organizations engage their patient community, and uncover opportunities for improvements to their experiences in real time. It also includes pulse checks on a patient's visit to their healthcare facilities, and a healthcare dashboard displays results of each activity, such as an average patient satisfaction score. The current score is presented alongside ratings over time to allow trend spotting and tracking.

CEO Ross Wainwright (pictured), who took over from Scott Miller in December following a long career at SAP, comments: 'The healthcare system is currently facing an unprecedented need to build confidence with patients and understand their evolving needs. Earning and retaining the confidence, trust and loyalty of today's patients requires a deep understanding of their experience and also an ongoing commitment to improving every touchpoint'.

Web site: www.visioncritical.com .