Audience Group Hires Analytics and Insights Head

In Australia, media agency Audience Group has appointed Ron Ramaiya as Director of Analytics, Research and Insights, charged with further developing the firm's audience analytics capabilities for both marketers and publishers.

Ramaiya (pictured) joins from publisher Seven West media, where he spent more than five years developing the digital and data product officering, while driving campaigns for household brands. During his 25-year career he has also held senior data science and analytics roles with AMP Financial Services, Global Red Behavioral Marketing, Foxtel and others, with a focus on customer analytics to inform marketing and advertising strategy.

In his new role, Ramaiya will help the agency continue to focus on combining advertising and media strategy with the disciplines of data science and analytics. Director and co-founder James McDonald comments: 'It takes more than years of experience to lead an agency team and find the perfect balance of creativity and analytics for your client's advertising and media programs. There's a real art to it, and that's what Ron brings to the table'.

Web site: www.audiencegroup.com.au .