Copytesting Research Tool Rolls Out

Peep Laja, co-founder of data-driven marketing training firm the CXL Institute, has rolled out an audience research tool for web site copy, called Copytesting.

According to Laja, the new platform has been developed to help companies improve their web site copy by uncovering the words and phrases that 'resonate' with the reader. Clients can use the tool to recruit a panel of people who represent their target audience, and who then read the web site copy and assess it for clarity and relevance.

Businesses receive quantitative about their site copy, with sections that score high or low highlighted, and sections that don't reach a threshold of statistical validity marked 'average'. They also receive qualitative feedback from panel respondents to help them understand why a particular phrase did or didn't appeal to their target audience.

Laja (pictured) comments: 'Copywriting is critical to how well web sites perform in terms of sales. The problem is that existing analytics tools can't offer any insight - there's nothing like Copytesting out there'.

Web sites: and www.copytesting.com .