Indicative Launches Tool for Non-Techies

In New York, customer analytics software firm Indicative has launched a solution to help non-technical people work with data.

Indicative's platform was developed to help individuals make data-driven decisions by connecting everyone at an organization to a single source of data, with tools to analyze customer behavior. The firm's new solution offers query building capabilities through which staff can create interactive visualizations and monitor customer journeys, without the need to know SQL.

CEO Jeremy Levy (pictured) comments: 'Now is a time when we need to be working together - remotely, across screens, and with fewer working hours in the day. That means establishing workflows that increase accessibility to information. Indicative solves the 'last mile' challenge of the data analysis equation, which is about creating business value from insights'.

Web site: www.indicative.com .