Paradigm Sample Names Two VPs in New York

In the US, Paradigm Sample has promoted Steve Danziger to the role of Vice President of its Innovation Labs, while Kathleen Egge moves into the position of Vice President of Strategic Accounts.

Founded in 2009, Port Washington, NY-based Paradigm Sample offers access to millions of panellists, specializing in hard-to-reach populations across the world. Danziger joined in 2014, and most recently ran the Project Management team, before helping open the Innovation Labs in 2018. In his new role, he will continue to expand the firm's API technology, and take Paradigm's digital sampling platform from beta to production later this year.

Egge joined from Kantar in 2017 as Client Development Manager, and most recently served as Executive Director of Client Development. In her new post, she is tasked with developing strategic relationships with key clients.

Cyrus Deyhimi, CEO of Paradigm Sample, comments: 'Steve and Kathleen are not only strong voices within Paradigm and to our clients and partners but they are also future leaders in our industry'.

Web site: www.paradigmsample.com .