Funds for Personalization Firm MessageGears

In the US, personalization business MessageGears has raised $12m in a round of financing, for use in expanding resources in engineering, customer support, sales and marketing.

MessageGears' customer marketing platform enables large enterprises to bring together all their customer data sources in real time, and send personalized messages across various marketing channels at scale. The company has recently launched new products - Segment and Engage - to help marketing teams create dynamic audience segments and real-time 'moments-based' campaigns without IT assistance.

New funding has been led by Argentum and BridgeBank. CEO Roger Barnette (pictured) comments: 'This funding will help us continue to revolutionize the customer marketing landscape for enterprise brands. Our technology enables brands to develop deeper relationships with millions of customers, and we're proud and excited to work with Argentum to continue to disrupt this industry'.

Web site: www.messagegears.com .