Target Data and Aisle Rocket to Merge

In the US, full-service marketing agency Target Data is to merge with content and user experience services provider Aisle Rocket, to form a data-driven agency operating under the Aisle Rocket brand name. Terms of the deal have not been disclosed.

Aisle Rocket's customer data platform enables a brand's first-party data to inform omni-channel online and off-line media execution, supported by creative, content and user experience (UX). The deal will add creative, UX, content and eCommerce capabilities to Target Data. The latter recently acquired Social Fulcrum, which uses data to identify key messages and audiences for Facebook and Instagram advertising.

Once combined, Aisle Rocket will have more than 125 employees across three offices in Chicago, Boston and St Joseph, MI. Ross Shelleman (pictured), CEO of Target Data and incoming CEO of Aisle Rocket, comments: 'Having the ability to take the consumer the last mile through a well-thought-out user experience and eCommerce platform is crucial. Having these services in-house to support the entire consumer journey is paramount. This integrated approach will allow us to continue our unrelenting focus on driving revenue for our clients, and we now have the ability to be truly integrated in our approach'.

Web sites: www.targetdatacorp.com and www.aislerocket.com .