Bloom Intelligence Buys Customer Intel Platform SuperFi

In the US, customer behavior measurement specialist Bloom Intelligence has acquired WiFi marketing and customer intelligence platform SuperFi, for an undisclosed sum.

Jacksonville, Florida-based SuperFi provides e-mail marketing services with advanced segmentation and analytics for physical locations. The deal will build on Bloom Intelligence's own offer, which uses WiFi sensors to measure customer behavior, captures customer profiles, and creates marketing campaigns to drive customers to brick-and-mortar locations. It also adds to Bloom Intelligence's recent acquisition of Gazella WiFi, which offers a marketing and analytics platform for digital agencies.

Robin Johnston (pictured), COO of Bloom Intelligence, comments: 'The addition of SuperFi enables us to extend our reach and better serve our customers, while complementing our strategy that is focused on innovation and expansion. This investment represents our continued commitment to building a world class analytics and marketing platform for physical locations'.

Web sites: www.bloomintelligence.com and www.getsuperfi.com .